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Customer Acquisition Cost Calculator

Measure the efficiency of your marketing spend.

Live Calculation

CAC

50.00

$/customer

Live Step-by-Step Calculation

# Given Values:
Marketing Spend: 5000
Customers Acquired: 100
# Formula:
CAC = spend / customers
# Substitution:
CAC = 5000 / 100
Final Answer: 50 $/customer

How it works

CAC=Total Marketing SpendNew CustomersCAC = \frac{Total\ Marketing\ Spend}{New\ Customers}

Biological Formula Standard

How it Works

CAC=Total Marketing SpendNew CustomersCAC = \frac{Total\ Marketing\ Spend}{New\ Customers}

AI Insight

Did you know? Consistent tracking of these metrics can help identify trends over time. Try adjusting the inputs to see how sensitive the result is to each variable.

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